Every year the Pantone Institute almost like an ancient oracle predicts the colour that is soon going to dominate the worlds of fashion, design, advertising, and social media. For the next 365 days we can expect colouristic trends to revolve around Classic Blue. What's the reasoning behind this choice? The last couple of years have been dominated by more daring colours. Ultra Violet, Greenery, the Rose Quartz and Serenity duo, and Living Coral were all very expressive. So what's the deal with this year's Pantone colour? The colour of the year 2020 didn't come out of the blue!